Strategy Archives - Shifu Marketing – AI Consulting & Strategy

Senior executive comparing AI platform options on screen during AI stack selection in modern office

Microsoft vs. Google vs. OpenAI vs. Anthropic: Which AI Stack Should Your Company Choose?

Most companies think they have an AI tool problem. They have an ecosystem problem. A practical guide to AI stack selection for mid-size B2B companies — Microsoft vs Google vs OpenAI vs Claude.

We Called the AI Spirits. Now What?

Most companies are still at the policy-PDF stage of AI adoption while the productivity gap between AI-native and traditional workers widens. A strategic read for Mittelstand and corporate leadership.

Senior leadership team reviewing a prioritised AI roadmap on a screen in a corporate boardroom

Why Most Companies Need an AI Roadmap, Not More AI Ideas

Companies don’t lack AI ideas — they lack a roadmap. A practical guide for leadership teams on sequencing AI use cases by impact, feasibility and measurable ROI.

Senior sales director reviewing AI-generated pipeline forecast on laptop in corporate office setting

The Changing Role of Sales in the Age of AI

AI is raising the performance bar for every sales rep. Here's what the best sales organisations are doing now — and what you need to change to keep up.

Product manager collaborating with engineering and design team on AI-assisted roadmap in open-plan office

The Changing Role of Product Management in the Age of AI

AI is rewriting the PM playbook — from how discovery happens to how products are built. Discover how the role is evolving, what skills matter now, and how to lead product teams in an AI-first world.

Marketing director presenting AI-powered campaign strategy on screen to small team in modern meeting room

The Changing Role of Marketing in the Age of AI

From content at scale to AI-powered personalization — how marketing teams must evolve to stay relevant, efficient, and trusted in 2026. A practical guide for CMOs and marketing directors.

AI strategy executive reviewing business value from artificial intelligence on laptop in modern office

The Honest Guide to Starting with AI When You Don’t Know Where to Begin

Every company knows AI matters. Most don't know where to start — and most begin in the wrong place. The 3P Model (Pain → Pilot → Proof) is the framework that changes that. A practical guide for mid-size B2B companies.

Tag: Strategy